All of us are in sales, whether we own a business, lead an organization, or have sales in our job description. The industries most impacted during the past year are now seeing more positive than negative news…and the light at the end of the tunnel is getting brighter (and nearer). Now is the time to prospect and capture new accounts.
The articles and podcasts I have been seeking out focus on what CAN be done and not those things out of our control. In these challenging times, we need to get back to the basics and find ways to increase our sales. The connection between aggressive sales effort and increased sales should be obvious. A now retired CEO of a hotel management company stated in a public address, “the amount of cash in the cash register is directly and precisely proportionate to the number of doors that salespeople knock on.” I think this sums up the message we ALL need to carry with us today.
To help us get back to the basics, we need toask ourrselves the following questions:
- How deep are our relationships with our current customers?
- Can we strengthen these relationships?
- Do these customers have more potential business for us?
- Can they refer us to other companies?
- Who are our top ten prospects?
- How are we going to generate more prospects?
- What is our game plan to get these prospects to become our customers?
As we emerge from these challenging times, let’s plan for more than survival…let’s stretch ourselves and aim to THRIVE. My goal with this post is to get you motivated and focused on getting back to the basics so we can generate more sales.
Let’s get out and SELL!
LinkedIn: https://www.linkedin.com/in/dougbaarman/
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