I recently read an article by Henry Evans (if you do not follow his blog, you may want to check it out here.). He calls himself ‘The Hour A Day Entrepreneur’ and has great advice for small business owners. As an independent meeting planner in the hospitality industry, you are running your own business and I hope you search for information like this that will help you.
I want to share a portion of his article with you. Evans offered 3 big things that Disney has done at their California Adventure Park; have a theme, make sure it is always immaculate and treat your customers like gold. He then relates these three to us as small business owners. I am sharing one of his three lessons with you:
Walt Disney ‘Pearls of Wisdom’
By Henry Evans on September 24, 2013
Just finished up our “school’s almost here, let’s
go to Disney before reality comes” trip.
Tons of great things to share to help you grow your business
but I want to focus in…
Disney’s California Adventure.
One of the best things they’ve done there is to update and
re-vamp the California Adventure park.
So, here are 3 big things they’ve done and how they relate
to you as a business owner:
Treat your customers like “GOLD”.
Now, this goes without saying, right?
Well, did you hear the story on how Walt Disney fired
an entire group of performers because they weren’t
He also insisted that all customers be called “Guests”.
How do you treat your customers better than they’re
expecting to be treated?
And do you regularly measure how well you’re doing?
Local member Christine McDannell runs the Eco Chateau
Spa in Mission Valley (great to visit if you haven’t!) and
she actively responds to ALL Yelp reviews – both positive
and negative. And this has dramatically helped increase
her business. (by the way, if you have a physical location
then you really should manage your Yelp).
She really treats her customers like “Gold”.
So, in summary…
1. “Theme” – can you get a theme or something else
unique for your business? Make sure you stand out!
2. “Immaculate” – make sure you DO sweat the details
as a business owner. You’re the only one that will!
3. “Gold” is how you should treat your customers…
measure their satisfaction often and make sure you’re
active on the social review sites like Yelp if your business
is on there!
See more at: http://www.houradayentrepreneur.com
As an independent meeting planner, this simple tip (and the other great tips) from Henry Evans will help you improve the level of service that you deliver which will help you secure your current relationships and attract new customers. This will help you achieve your dream of growing your business.
If you enjoyed this article, you might also like “How Long Would You Pursue a Goal Without Making Strides?”